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Actives – What are they and What do they do?

Updated: Nov 23, 2023

When talking about skin care we often hear the term ‘active ingredient’, but what does this really mean? We’re here to shed some light on what they are and how they work wonders for your skin.

What is an active ingredient?

Actives are the superheroes of the skincare world, each with its unique superpower to tackle specific skin concerns. There are many types of Actives in natural skincare.

Let’s take a look at five active ingredients:

1. Allantoin: The Moisture Marvel

Allantoin is a skincare ingredient that deserves the spotlight. This non-irritating powerhouse is exceptionally effective in moisturising dehydrated skin and addressing concerns like eczema and psoriasis. It works its magic by reducing transdermal water loss in the dermis, leaving your skin looking healthy and plump. Think of it as a sponge for your skin, helping it retain moisture.

Get your Allantoin fix with our Brighten Facial Serum and Smooth Body Butter.

2. Hyaluronic Acid: The Skin-Renewing Champion

Hyaluronic Acid is a naturally occurring substance in the body that plays a vital role in keeping your skin supple, and glowing. It’s a collagen-boosting superhero that helps your skin retain moisture, visibly reducing fine lines and wrinkles. If you want that radiant, glowing look, Hyaluronic Acid is your go-to ally.

Get your Hyaluronic Acid fix with our Brighten Facial Serum or Nourish Moisturiser.

3. Vitamin B3 (Niacinamide): The Skin Soother

Niacinamide, also known as Vitamin B3, is a soothing hero for acne-prone skin. It’s a multipurpose wonder that helps with hyperpigmentation, sun-damaged skin, and fine lines. Plus, it enhances skin elasticity, giving you a smoother, more healthy complexion.

Get your Vitamin B3 fix with our Brighten Facial Serum or Nourish Moisturiser.

4. Vitamin B5 (Panthenol): The Moisture Magnet

Panthenol is your skin’s best friend when it comes to moisture retention. It forms a protective and conditioning barrier on your skin, acting as a popular humectant. This leaves your skin feeling soft, smooth, and incredibly supple. Say goodbye to dryness!

Get your Vitamin B5 fix with our Brighten Facial Serum or Nourish Moisturiser.

5. Magnesium Chloride: Beyond Skin Deep

Magnesium Chloride isn’t just for skincare, it’s a game-changer for your overall well-being. When applied topically, it’s absorbed through the skin, bypassing the digestive system’s potential irritations. This mineral helps reduce stress, inflammation, and muscular or neurological pain. It even improves sleep and can balance hormones, making it a valuable ally during perimenopause and menopause. Don’t forget its benefits for bone and joint health - aches and pains, be gone!

Get your Magnesium Chloride fix with our Relieve Magnesium Cream.


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